As a photographer, your ultimate goal is to sell your images. But before you can do that, your images have to sell you. They are the face your business presents to the world, the emblems of your brand, which need to convince potential clients that you have the skills and vision they seek. With so much at stake, what sort of images should you choose to represent you?

I have many friends with a genuine passion for photography as art, and I believe it is always okay to have your best art photos on your Web site. They will exemplify your creativity and individuality. However, you must always bear in mind the real audience for your site, which are prospective clients. They want to see images that show how you can handle the jobs they need done.

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