Tag Archives: job
BUILDING A BETTER PORTFOLIO Step Two: “Spec” Shoots and Trade Shoots
Virtually all aspiring pros face a sort of Catch-22 early in their careers: To gain professional credits, you need to get hired, but you can’t get hired without professional credits. Clients naturally prefer photographers who have already proven themselves in a competitive market, so they tend to favor established veterans over newcomers no matter how promising the latter may be. How can novice photographers acquire a portfolio of images that will impress prospective clients enough to earn their big break?
BUILDING A BETTER PORTFOLIO Step One: Establishing an Online Presence
If you want to land well-paid, high-profile gigs in the world of professional photography, your portfolio is as crucial a tool as your camera. Any weekend warriors out there who decide to take the plunge and turn pro should craft a stellar set of sample images even before they print their business cards. No portfolio, no business—it’s that simple.
In the era of the Internet, the first opportunity most prospective clients will have to see your work is online, so a polished Web portfolio is a must. A number of free Web-hosting sites offer budget-minded beginners an inexpensive means to establish an online presence; Viewbook, Zenfolio, and Squarespace are among those I would recommend. Once you’ve selected a host, you need to choose a name for your Web site that will establish your brand identity. Do you want to brand your own name, or would you prefer to christen your business with a made-up name? This is a defining decision in your career, so choose carefully. Branding is so important to a photographer’s success that I plan to devote an entire column to it in a future post.
